Your hair ID
This is a collection that is connected to a culture of self-expression. Keep It Real is an amazing way to express ourselves when we feel so restricted in other areas of our lives. Celebrating our global diversity our authenticity personal ideology, ethnicity, gender equality, social status opportunity/Be who you want to be. Everyone has a story, your hair has your expression.
Keep It Real How Tos Discover how we created the looks
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Elise
These tousled waves on Elise’s long hair are shiny and glam c/o the label.m leave in conditioner. Use Dry Shampoo to finish to add loads of texture and a soft-touch, velvet finish to the hair
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Alex
Awaken your senses with the label.m scalp purifying shampoo then work the curl define cream into damp hair to prime curls and control frizz
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Shanade
Watch TONI&GUY Stylist Shanade create shiny, healthy waves that are ultra-nourished thanks to the label.m Diamond Dust range on the set of TONI&GUY CONNECTED.
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Jack
TONI&GUY Stylist Jack shows how to use the label.men Dry Volumising Paste to mold this classic skin fade into shape.
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Lauren
Lauren shows us how to recreate her 70s inspired locks using some of our favourites from label.m
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Warda
Warda’s hair is prepped with Anti Frizz Shampoo and Conditioner to intensively moisturise, strengthen and protect curly locks.
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Courtney
TONI&GUY Stylist Courtney creates these deconstructed waves with the help of the label.m 4D Infinity Waver.
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Megan
Get that volume with the label.m lightweight foam dedicated to volumizing fine hair.