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This is a collection that is connected to a culture of self-expression. Keep It Real is an amazing way to express ourselves when we feel so restricted in other areas of our lives. Celebrating our global diversity our authenticity personal ideology, ethnicity, gender equality, social status opportunity/Be who you want to be. Everyone has a story, your hair has your expression.
These tousled waves on Elise’s long hair are shiny and glam c/o the label.m leave in conditioner. Use Dry Shampoo to finish to add loads of texture and a soft-touch, velvet finish to the hair
Awaken your senses with the label.m scalp purifying shampoo then work the curl define cream into damp hair to prime curls and control frizz
Watch TONI&GUY Stylist Shanade create shiny, healthy waves that are ultra-nourished thanks to the label.m Diamond Dust range on the set of TONI&GUY CONNECTED.
TONI&GUY Stylist Jack shows how to use the label.men Dry Volumising Paste to mold this classic skin fade into shape.
Lauren shows us how to recreate her 70s inspired locks using some of our favourites from label.m
Warda’s hair is prepped with Anti Frizz Shampoo and Conditioner to intensively moisturise, strengthen and protect curly locks.
TONI&GUY Stylist Courtney creates these deconstructed waves with the help of the label.m 4D Infinity Waver.
Get that volume with the label.m lightweight foam dedicated to volumizing fine hair.