LFW A/W 2012 Overview
For a 16th season, London Fashion Week AW12 saw label.m being used backstage at a total of 42 shows! Key products such as label.m Sleek Blow Out Cream and label.m Soufflé featured at Giles, plus label.m Shine Spray and label.m Gel at Todd Lynn and label.m Volume Mousse and label.m Hairspray at Pam Hogg to name a few.
In addition to this, label.m was used by the TONI&GUY team at Somerset House in the TONI&GUY Blow Out Bar tending to the locks of key press which included: Vogue, Grazia, Harpers Bazaar and Cosmopolitan.
To round the season off on Men's day, label.m's NEW Power Paste was a key favourite with the essensuals team from Billericay, creating strong hold with a luxe finish.
label.m also made a few sneaky appearances in a host of VIP goody bags for some lucky guests and front row celebs to enjoy!