Jo Smith
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Jo Smith

label.m Educator / Artistic Director / Salon Owner

Jo's passion for hair started at the early age of 10, mesmerized, watching her aunty cutting hair for hours and hours. At 15 she started her apprenticeship in a small town in the UK called Bury St Emunds and from there on in nothing would stand in her way.

Seven years later she joined TONI&GUY and quickly joined the Art Team and had worked her way up to Style Director, teaching at the Manchester Academy.

In 2003 Jo relocated to Australia to successfully open her own salon in the heart of Melbourne. Over the past 8 years Jo's talents have allowed her to travel the world to educating in the UK and Asia. Jo has been a finalist in countless awards such as Hairdresser Of the Year and she has traveled Australia representing product companies to promote such converted events as Wella Trend Vision. Jo has also been headhunted to work on major fashion shows for labels such as Hugo Boss and Gucci, as well as styled at local and international Fashion Weeks.

Jo uses…