From the company’s first salon in 1963 to today’s 650 salon worldwide franchise, TONI&GUY has been dedicated to the craft of hairdressing for nearly 60 years. Family values and legacy have been a driving force for the brand, engaging and connecting people around the world through the art and power of hair.
Our key values ensure every member of the 7,000-plus hairdressing community feels connected and part of the family philosophy. Built upon this heritage, LABEL.M professional haircare was launched in 2005 by TONI&GUY founder Toni Mascolo and daughter, Global Brand Director, Sacha Mascolo-Tarbuck with the aim to inspire and nurture professional stylists’ creativity and individuality around the world.
![Heritage](https://d3tlyp20mcsecl.cloudfront.net/media-library/607/9b006cea67732175d6f6b8c5b5c0463ac40868a0.png)
![History of label.m](https://d3tlyp20mcsecl.cloudfront.net/media-library/611/7427ccc6fb675780691ceab9986f7633fa832c02.png)
![2005](https://d3tlyp20mcsecl.cloudfront.net/media-library/608/e85e8f1d6a408ddc56242e8c1fb05bc8f4a858e8.jpg)
Toni Mascolo and Sacha Mascolo-Tarbuck launch the LABEL.M haircare range
![Timeline 2010](https://d3tlyp20mcsecl.cloudfront.net/media-library/396/48c5cfdede1bad1a6adac034089fcf662f5a3d1a.jpg)
The first designer collaboration is launched with fashion maverick Giles Deacon
![Timeline 2011](https://d3tlyp20mcsecl.cloudfront.net/media-library/397/ed1ed49d1e301f8dc653955b22539168b66c55f4.jpg)
The luxury LABEL.M Therapy range launches
![Timeline 2013](https://d3tlyp20mcsecl.cloudfront.net/media-library/398/12eff8428adabe541ec4406a96e3de6672872e05.jpg)
LABEL.M becomes the Official Haircare Product of London Fashion Week
![Timeline 2015](https://d3tlyp20mcsecl.cloudfront.net/media-library/399/c2def0e3b76577444f69ca76dbb076f742f04090.jpg)
An on-product design collaboration with Giles marks the brand’s 10-year anniversary
![Timeline 2016](https://d3tlyp20mcsecl.cloudfront.net/media-library/400/8ce120ac4e1a291727948edb6eb8168fe5a3ccdf.jpg)
The LABEL.M Diamond Dust range launches to critical acclaim
![2018](https://d3tlyp20mcsecl.cloudfront.net/media-library/609/305e78c75c4603a789b171832d33206ccd3d7497.jpg)
Product portfolio expands with Cool Blonde, Curl Define and Anti-Frizz ranges
![2020](https://d3tlyp20mcsecl.cloudfront.net/media-library/610/1c6fba6629b5ebe9cd7f070313020931101c0e1d.jpg)
LABEL.M celebrate 10 years of designer collaborations including House of Holland, Mary Katrantzou and Jean-Pierre Braganza
![2022](https://d3tlyp20mcsecl.cloudfront.net/media-library/564/4d1d75cbb58b6546c464b33592ec87bb696f2fa2.jpg)
LABEL.M re-launch with a new and improved Product Range