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Championing family values and legacy

From the company’s first salon in 1963 to today’s 650 salon worldwide franchise, TONI&GUY has been dedicated to the craft of hairdressing for nearly 60 years. Family values and legacy have been a driving force for the brand, engaging and connecting people around the world through the art and power of hair.

Our key values ensure every member of the 7,000-plus hairdressing community feels connected and part of the family philosophy. Built upon this heritage, LABEL.M professional haircare was launched in 2005 by TONI&GUY founder Toni Mascolo and daughter, Global Brand Director, Sacha Mascolo-Tarbuck with the aim to inspire and nurture professional stylists’ creativity and individuality around the world.

Heritage History of label.m 2005

Toni Mascolo and Sacha Mascolo-Tarbuck launch the LABEL.M haircare range

Timeline 2010

The first designer collaboration is launched with fashion maverick Giles Deacon

Timeline 2011

The luxury LABEL.M Therapy range launches

Timeline 2013

LABEL.M becomes the Official Haircare Product of London Fashion Week

Timeline 2015

An on-product design collaboration with Giles marks the brand’s 10-year anniversary

Timeline 2016

The LABEL.M Diamond Dust range launches to critical acclaim


Product portfolio expands with Cool Blonde, Curl Define and Anti-Frizz ranges


LABEL.M celebrate 10 years of designer collaborations including House of Holland, Mary Katrantzou and Jean-Pierre Braganza


LABEL.M re-launch with a new and improved Product Range

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Find about more about the eight key label.m brand pillars.

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The Matrix

Discover our new haircare range with updated formulations.

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