From the company’s first salon in 1963 to today’s 650 salon worldwide franchise, TONI&GUY has been dedicated to the craft of hairdressing for nearly 60 years. Family values and legacy have been a driving force for the brand, engaging and connecting people around the world through the art and power of hair.
Our key values ensure every member of the 7,000-plus hairdressing community feels connected and part of the family philosophy. Built upon this heritage, LABEL.M professional haircare was launched in 2005 by TONI&GUY founder Toni Mascolo and daughter, Global Brand Director, Sacha Mascolo-Tarbuck with the aim to inspire and nurture professional stylists’ creativity and individuality around the world.
Toni Mascolo and Sacha Mascolo-Tarbuck launch the LABEL.M haircare range
The first designer collaboration is launched with fashion maverick Giles Deacon
The luxury LABEL.M Therapy range launches
LABEL.M becomes the Official Haircare Product of London Fashion Week
An on-product design collaboration with Giles marks the brand’s 10-year anniversary
The LABEL.M Diamond Dust range launches to critical acclaim
Product portfolio expands with Cool Blonde, Curl Define and Anti-Frizz ranges
LABEL.M celebrate 10 years of designer collaborations including House of Holland, Mary Katrantzou and Jean-Pierre Braganza
LABEL.M re-launch with a new and improved Product Range