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Our story

A creatively conscious professional haircare collective

Discover the LABEL.M brand story

8 Pillars

Deeply rooted in almost 60 years of heritage and founded by Toni Mascolo and Sacha Mascolo-Tarbuck, we seek to empower and elevate our professional stylists’ expertise with creativity and education. We aim to support our clients at every stage of their haircare journey and empower them to express their true, authentic selves. In addition, we value inclusivity and ethics and strongly care for the environment.

The new and improved LABEL.M range has been upgraded to deliver results like never before. From biocompatible Cleanse & Condition formulas to performance-focused styling, we are fashion-led with a sustainable soul and are firmly committed to the integrity and efficacy of our ingredients and our suppliers.


Every product in the LABEL.M range is fully tested by our award-winning TONI&GUY International Artistic Team – professional hairdressers with a strong brand heritage, a wealth of experience educating our industry and a strong presence in the global fashion network.


Infinite knowledge and care are poured into every product we develop and launch, nurturing hair and beyond. Quite simply, we believe in products that ‘Do Good’ for our clients and the environment.


We are a global brand and our products are tested across multiple markets throughout the world. All our products are gender neutral and suitable for all ages.

Customer Promise

To provide tailored attention to every GLOBAL customers’ hair concern

To ensure our products deliver EFFECTIVE results every time

To give our customers an unique and FEEL GOOD, TAILOR-MADE experience

To make haircare premium, fuss-free, effective that simply does good for you, your hair and the ENVIRONMENT

To care for our customers by developing BIOCOMPATIBLE formulas packed with sustainably-sourced, high-quality ingredients that deliver even better results for your hair

To be consumers’ trusted PERSONALISED haircare product



Discover our family values and legacy spanning nearly 60 years.

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Learn about our education and meet the Global Artistic Team.

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Find out how we combine salon quality with incredible results.

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Glimpse into how we support British emerging design talent and the future of fashion.

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Explore how we make our products more than just ‘clean’ or ‘natural.’

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Examine how we are committed to the path of sustainability

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The Matrix

Dive into our new haircare range has updated formulations.

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Digital Innovation

Digital Innovation

See how we embrace technology to connect with our global family.

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