Shop our new range

Our new haircare range has updated formulations, that are healthier, greener and more effective than ever before.

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Our story - New homepage banner

Our story

Introducing the new LABEL.M Haircare range. Rich in heritage, artistry and over 60 years of hairdressing experience. The official haircare line of TONI&GUY. Innovative, eco-conscious haircare products that do good for you and for the planet.

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Personalised Haircare

Personalised Haircare

Use our Personalised Haircare Tool to find your perfect routine.

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Empowering You

Empowering You

Embody a timeless beauty that empowers a uniqueness beyond labels. Explore our new LABEL.M campaign.

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Fashion & Trends

See the latest trends from the runway and Hero products used backstage.

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Salon Finder

Discover where you can buy LABEL.M from all over the world

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Find out how to become a LABEL.M salon

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